Super Bowl ads: Showcasing snacks and makeup with toxic chemicals (2024)

Whether your taste runs to salty or sweet, you probably ate your share of snacks while you watched this year’s Super Bowl – some with potentially harmful ingredients.

The big game is popular with advertisers trying to tempt you into buying their foods, spending enormous sums on spots each year. Some of the products advertised this year score poorly in Food Scores, the EWG database that scores packaged foods on nutrition, ingredient and processing concerns.

Many of the foods touted in this year’s Super Bowl ads can be classified as ultra-processedindustrially produced packaged products made with ingredients unavailable in home kitchens. High in refined carbohydrates and fats, loaded with food additives, they’re typically less nutritious and higher in calories than less-processed foods. The Super Bowl may be a time when you want to indulge a little – just bear in mind what you’re consuming.

Ultra-processed food often includes toxic chemicals, such as artificial flavors and colorants. Or, like Super Bowl advertiser Popeye’s, the food is packed with fat, sodium and calories.

It’s important to know the score where food chemicals are involved. Here are some of the products and brands with ads in this year’s Super Bowl:

Mountain Dew

Three types of Mountain Dew soda are among the 20 products in Food Scores with the most page views.

One in particular, a teal drink called Baja Blast, was featured in the company’s Super Bowl ad. It contains the mystery chemical mixture known as “flavor.”

Natural and artificial flavors are chemically manipulated concoctions designed to make foods more palatable to the consumer, but companies aren’t required to specify which of thousands of flavors the food product contains. The Food and Drug Administration considers 700 to be safe, but industry groups approved another 2,000 without the FDA’s review.

Baja Blast also contains the food dyes Blue No. 1 and Yellow No. 5. Some artificial food colors can cause behavioral problems in children, leading to attention and behavior problems. They can also harm the hormone system and cause damage to DNA. Blue No. 1 has been connected to headache, digestive problems, skin irritation, and cancer. Yellow No. 1 has been associated with skin irritation, allergies and asthma.

The artificial sweetener sucralose is in the zero-sugar version of Baja Blast. Recent research suggests there may be a link between higher consumption of sucralose and higher risk of cardiovascular disease.

Candy

It’s not a big surprise that iconic get their color from food chemicals – Blue No. 1, Blue No. 2, Yellow No. 5, Yellow No. 6 and Red No. 40. also contain “flavor.”

Nerds made its Super Bowl debut this year. This candy is also the most-searched product in EWG’s Food Scores database. They’re hardly a nutritional touchdown, though: Bomb Pop Nerds contain the artificial colors Blue No. 1, Yellow No. 5, Red No. 40 and Red No. 3.

The Reese’s candy featured in its ad may be one of its safer choices. Others aren’t as healthy.In their snack-size version, Reese’s classic peanut butter cups contain the ingredient tert-butylhydroquinone, or TBHQ, a preservative that can harm the immune system and weaken vaccine effectiveness. It’s also in Reese’s Marshmallow Creme with Milk Chocolate.

Reese’s Peanut Butter Cup Whipped Topping is made with Yellow No. 5 and the propellant nitrous oxide, better known as “laughing gas.” When abused, it can harm the nervous system and lead to other health issues.

Doritos

Frito Lay touted its Doritos Dinamita chips during the big game, all of which rate 6 or higher on Food Scores – the “worst” end of our ratings. The color in at least one type of these chips comes from four colorants, Yellow No. 5, Yellow No. 6, Red No. 40 and Blue No. 1. They also contain the flavor enhancer MSG and the artificial sweetenersucralose.

Makeup

Two makeup brands bought Super Bowl ads – including NYX Professional Makeup, which scores a 1, the least hazardous rating, in EWG’s Skin Deep® database of personal care products.

But its other products score 5 or higher – from hazardous to very hazardous – with ingredients such as citrus lemon peel oil, linked to skin, eye and lung irritation and the colorant Blue No. 1, linked to hormone disruption and cancer. BHT, associated with allergies, endocrine disruption and cancer, is in some of the products, and others contain talc, which is associated with cancer.

More than one product from another brand, e.l.f., contains the toxic PFAS “forever chemicalPTFE, better known as Teflon, in addition to artificial colorants.

Rounding out the advertiser lineup are a couple of fast food companies – watch out for PFAS in their packaging – and food delivery companies.

The government should step up

Consumers – and Super Bowl viewers – are free to enjoy their snacks, and they do. Food Scores searches show they’re also concerned about what’s in those foods. Sometimes those concerns build pressure for companies to reformulate their products, but these efforts often fail.

How expensive is reformulation? Companies often claim the price is prohibitive. But the ads were $7 million– not exactly chump change.

Facing inaction from many food companies, we need tougher national laws to protect us from harmful ingredients.

In the meantime, some states are stepping into the gap. Last year, California passed into law a bill banning four harmful food chemicals, including Red No. 3. Illinois, Missouri, New York, South Dakota Washington have just introduced legislation banning four additives. In Illinois, the similar bill may get amended to add one more. Other states may soon follow suit.

Get Your Free Guide: EWG's Guide to Food Additives

What you can do

Consumers increasingly are searching for quick healthy snack options. There are plenty of great options, many of them in Food Scores.

Whether you’re watching a big game or just following your day-to-day schedule, it’s best to:

  • Eat whole foods like beans and legumes, whole grains and fresh produce.
  • Make ultra-processed foods more of an occasional indulgencethan a regular standby.
  • Consult Food Scores to find out more about packaged food ingredients.
  • When brainstorming possible snacks, swap ultra-processed snack foods for healthier options, like fresh fruit and vegetables with hummus, nuts, popcorn made from scratch, deviled eggs, roasted chickpeas or air-fried sweet potato fries.
Super Bowl ads: Showcasing snacks and makeup with toxic chemicals (2024)

FAQs

What Super Bowl commercial was controversial? ›

In 2015, Nationwide Insurance sparked outrage when it aired its “Boy” commercial during the Super Bowl XLIX.

What are the effects of Super Bowl ads? ›

The impact of a successful Super Bowl ad can be monumental for a brand. Immediate effects include spikes in website traffic, social media engagement, and direct sales. The long-term benefits, though harder to quantify, can manifest as increased brand loyalty and elevated brand profile.

How much did CeraVe spend on their Super Bowl commercial? ›

In an interview with Bobbi Altoff, the actor coyly responded to Altoff's question about whether he started the brand with, “I like to say I have some skin in the game, and I leave it at that.” This all built up to a 30-second ad spot for CeraVe in last Sunday's Super Bowl. The ad reportedly cost the brand $7 million.

What is the cost of a 30 second Super Bowl advertisem*nt? ›

Inflation adjustments are to December 2023 dollars using the consumer-price index. This year's Super Bowl continues its reign as the most expensive ad real estate on television. Brands are shelling out roughly $7 million for 30 seconds of ad time.

What was the worst Super Bowl ad in 2024? ›

Worst: Temu

Temu ran the same spot several times during the Super Bowl, an animated commercial that showed people receiving low-priced items from the Chinese shopping app, which befuddled some viewers and prompted the Washington Post to complain, "Just the same lame ad, over and over."

What was the biggest Super Bowl scandal? ›

Super Bowl halftime show controversies

Perhaps the most infamous moment in halftime show history, Justin Timberlake's "wardrobe malfunction" during a performance with Janet Jackson led to the exposure of Jackson's breast on live television, sparking widespread outrage and controversy.

Do Super Bowl ads actually work? ›

YES: But with caveats. Such an advertising decision must be based on research around the specific product, budget and market opportunity. Some companies may see value in the initial impact, which can be high because of increased awareness and the ongoing conversations around the advertising following the Super Bowl.

Are Super Bowl ads still effective? ›

New Stanford research suggests that these Super Bowl ads are mostly effective — but not always. They do not drive new sales when two brands of the same type — soda, for example — are both advertising during the football game.

Why are Super Bowl ads such a big deal? ›

As brands are well aware, the Super Bowl is by far the most-watched sporting event in America and as such an opportunity like no other to reach, engage and influence a mass audience. Indeed, Kantar finds that the vast majority of consumers, a whopping 71%, actually look forward to the ads shown during the Super Bowl.

How much was the Jesus commercial for the Super Bowl? ›

In the middle of all these problems, Jesus needs a $100 million marketing campaign? Estimates suggest that 30 seconds of commercial time during Super Bowl LVIII cost $7 million. The two “He Gets Us” ads added up to 75 seconds.

How much did Dunkin pay for the Super Bowl commercial? ›

That $10 million may be a steep price to pay a celeb for a commercial, but remember: That's far from the only cost. Brands this year are shelling out around $7 million to claim an ad spot during the Super Bowl. While that may sound like too much, brands have often found the price to be worth it.

How much dies a Super Bowl ad cost 2024? ›

In 2024, advertisers are paying an average of seven million U.S. dollars to air a 30-second long commercial during the Super Bowl LVI broadcast.

What was the cheapest ticket for Super Bowl 2024? ›

The service put the lowest-priced tickets at $8,333 on Sunday. How much is a suite for the 2024 Super Bowl? CBSSports.com reports that a 20-person suite at this year's game would have run you a cool $1.8 million, including the cost of tickets as well as food and alcoholic beverages.

What is the controversial Super Bowl commercial about Jesus? ›

The "He Gets Us" campaign, dedicated to encouraging people "to rediscover and share the compelling story of Jesus' life in a new way," according to its website, organized a 60-second spot that appeared in the first quarter of the game between the Kansas City Chiefs and San Francisco 49ers, as well as a 15-second spot ...

What is the Bud Light controversy Super Bowl? ›

LOUIS —Anheuser-Busch InBev is hoping its trio of Super Bowl commercials will win back drinkers who have sworn off Bud Light after the brand's work with a transgender influencer sparked a boycott and tanked sales. It's a marketing move experts say won't work immediately but could set the stage for a comeback.

What is the controversy over the He Gets Us commercial? ›

Others on the right criticized the themes of the ad, arguing that Jesus would never wash the feet of just anyone; “it's not as though he was opening a foot-washing franchise,” one viewer tweeted. Some Christians and former evangelicals also expressed cynicism toward the surface-level goals of the ad.

What is the Cetaphil controversy? ›

TikTok creator Sharon Mbabazi accused Cetaphil of copying her videos after skincare brand aired its Taylor Swift-themed Super Bowl ad.

References

Top Articles
Latest Posts
Article information

Author: Lidia Grady

Last Updated:

Views: 5939

Rating: 4.4 / 5 (45 voted)

Reviews: 84% of readers found this page helpful

Author information

Name: Lidia Grady

Birthday: 1992-01-22

Address: Suite 493 356 Dale Fall, New Wanda, RI 52485

Phone: +29914464387516

Job: Customer Engineer

Hobby: Cryptography, Writing, Dowsing, Stand-up comedy, Calligraphy, Web surfing, Ghost hunting

Introduction: My name is Lidia Grady, I am a thankful, fine, glamorous, lucky, lively, pleasant, shiny person who loves writing and wants to share my knowledge and understanding with you.